Let us start with What is SEO?
In Simple Words, SEO (Search Engine Optimization) is the simple way to improve your website's organic traffic and improve the ranking on Search Engines like Google, Microsoft Bing, Baidu, Yandex, etc.
SEO also includes monitoring your website with high-quality content, website health, the backlink from other high-quality sites, and maintaining your search appearance on search engines. Now here, we can understand through 3 processes here:
- Crawling the Website page content
- Indexing in Search Engine (Google, Microsoft Bing, Baidu, Yandex, etc.)
- After indexing, the New Relevant or Quality content page according to the user search query.
Here We understand in 3 Structure Ways:
Crawling the Page Content
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Indexing in Search Engine
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Serving the New Relevant Page or Quality content page according to the user search query
How to Work Search Engine for Keywords Ranking?
Today, different search engines follow their complex process, rules, and algorithms to optimize your site rank content in search engines.
Many search engine ranking factors depend on the Algorithm. The Algorithm decides your website's quality content, quality backlinks, and other ranking factors that make the page rank on search engines.
In short, we can say the google search engine has its Algorithm that will depend on the ranking factor, and it will make decide or monetize the website content on the search engine result page (SERP).
The main parts of the SERP role are to search keywords in your website content.
The keywords are some user words that make the user interface plugin into the search engine and show the performance in the search engine result page when users search.
In mind question is how do keywords perform on Search Engines?
Now discuss here How to perform the keywords on Serch Engine.
The keywords are the user search query, and google shows the search result according to your website page content. It will be relevant to your work business with good search volume on the google search.
For Example:
When a user puts a question on the google search engine or other search engines, google shows the result page as the corresponding putting search query as your question.
So, you need to find the relevant keywords through keyword tools and help these keywords to make the website content to writing the Blog or articles.
In other words, we can say keywords are present on your content page that should depend on your business.
We can say keywords have a good search volume that is the user search query on the search engine (google, bing, Yandex, and more).
How to Get the Search Volume of Keywords
Search volume of keywords finds out through keyword tools. Here we mention some keywords tools:
- Keywords Magic Tool
- Google keywords planner
- Keywords overviews tools
- Google trends, etc.
Keywords have a main role in SEO work because keywords will guide you on how to write the content.
How to Work the Google Search Engine
The primary role of the SEO strategy is to rank your content on the google search engine.
Now here we describe how to work google and rank keywords or content.
Google Search Engine Work in 4 Ways
- Publish the Article, Blogs, or Content on your Website Page
- Google Bot or Spider Crawl your Website page
- Google Index Your Website page or content
- Web Page appears on Search Engine Result Page
For Example: In structure ways to understand the Google Search Engine how to work
Publish the Article or Content on your Website
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Google Crawl or Bot or Spider crawl your Website page
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Google Index Your Website page
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Your Web Page appears on the Search Engine Result page according to the User search Query
Crawl or Bot or Spider:
Crawling or bot or spider is the process of finding the newly updated pages of content and adding them to the google search engine.
Indexing:
After crawling, google analyses the URL or link discovered by the google bot. Google indexing will check the URL content, data, image, media file, etc, and store it in the google database.
Serving the New Relevant Page:
When Google passes the crawling and Indexing then determines which page is most relevant for the user according to their search queries and shows on the search engine result page (SERP).
Google Algorithm:
What is Google Algorithm:
Ranking keywords or content in the google search engine depend on the google ranking factor. Google search Algorithm refers to the ranking factor that decides which content will be ranked in the google search Engine or Shown on SERP (Search Engine Result Page). Every website content passes through with Google Algorithms.
In other words, we can optimize the website or content based on some rules and google factors.
How to Work: Google Algorithm in SEO
Google Algorithm checks your site content will meet the search intent according to the user query and show the SERP. Google Algorithm also checks the high-quality content and E-A-T (expertise, authoritativeness, trustworthiness).
In SEO, Google Algorithm Checked as
- Quality Content
- On-Page Optimization
- Quality Backlinks
- Internal Linking
- Page Speed (Mobile or Desktop)
- Mobile Friendliness
- Site Security
- Local Optimization
- Social Signals
What are the Google Penalties in SEO?
Google Penalties in SEO make the negative side effect on the website and down the ranking in SERP. This penalties action take by the google algorithm.
For Example:
When the users use the different techniques to improve the keywords ranking in the google search engine rather than according to the Google Algorithm, google makes penalties on your website and down the ranking.
In other words: You will use the increase the Blackhat techniques to increase the website ranking and increase the website PA or DA, then google make sure to make penalties. The blackhat technique is used to make the spammy link, suspicious links, used duplicate clocking method, keywords stuffing, etc.
How to Remove the Suspicious or Spammy links?
Yes, you will remove the Suspicious or Spammy links by auditing the backlinks tools. And use the Disavow Tools to easily remove the dangerous backlinks because these backlinks are not good for our website.
SEO Importance Today and Why?
Today Everyone wants to grow their business so, they will make paid advertising and social media to make the visibility and increase the traffics to the website.
But SEO makes the free organic Traffic with any paid and visibility page on the search engine. So SEO optimize Important as
- Growth the business
- Sale the products
- Get the more Leads
- Increase the Conversion as business or sale
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